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There’s something magical about the Halloween aisle on October 31st. The candy’s on sale, the costumes are half gone, and everyone’s in mild chaos mode convincing themselves they need just one more thing. It’s not just shopping — it’s behavioral economics in real time. Scarcity, urgency, nostalgia, and impulse collide in one orange-and-black dopamine rush. 🍬 If you love decoding why people buy what they buy — you’re in the right place. Follow @thedoctorofshopping for more marketing in the wild.
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