The "Got Milk?" campaign was a lot more than just white mustaches on celebrities 🥛 Our new docuseries "The Price of Milk", goes inside USDA checkoff programs to follow the money, examine how good intentions can be reshaped by power and influence, and show why understanding policy structures matters for meaningful reform. Series creators Nicholas Bruckman and Yoni Brook joined the "No Rest for the Weekend" podcast to talk about the series and the systems behind the ads we’ve all grown up with. H

To mark its 30th anniversary, the "Got Milk" campaign is bringing back the milk mustache. Over the years, celebrities sported the white stache, but now, they're highlighting everyday people in hopes of sparking a dairy milk comeback. | CBS Evening News