Apple TV’s new logo: real glass, real craft 🎬Instead of turning to digital effects, Apple went fully analogue for the new Apple TV logo — cutting the letters from real glass and filming them… | Magnus Deuling
Apple TV’s new logo: real glass, real craft 🎬Instead of turning to digital ef…
6 months ago
linkedin.com
This Apple TV logo? It wasn’t made on a computer. 😳🎥 Apple literally filmed it. No CGI. No motion graphics. No AI. They built a physical glass logo, set up real studio lights, and captured everything *in-camera.* Every shimmer, every flare, every reflection — was real light interacting with real glass. 💡 Why go through so much effort? Because when you shoot something for real, you invite discovery. Light behaves unpredictably — it bends, scatters, and creates imperfections that no render can
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This Apple TV logo? It wasn’t made on a computer. 😳🎥 Apple literally film…
548 views6 months ago
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Making of video shows the new Apple TV logo is a real glass act
Making of video shows the new Apple TV logo is a real glass act
6 months ago
yahoo.com
Making of video shows the new Apple TV logo is a real glass act
Making of video shows the new Apple TV logo is a real glass act
6 months ago
creativebloq.com
The new Apple TV logo was made with real glass and no CGI. Apparently, it's because Apple values human artistry: https://80.lv/articles/new-apple-tv-logo-is-made-with-real-glass | 80 Level
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The new Apple TV logo was made with real glass and no CGI. Appar…
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Apple TV's NEW LOGO created with REAL GLASS!
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Apple TV's NEW LOGO created with REAL GLASS!
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New Apple TV Logo Was Built with Real Glass
New Apple TV Logo Was Built with Real Glass
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