Style Up from Aditya Birla Fashion and Retail Ltd (ABFRL) is built on the proposition of everyday affordable on-trend fashion. Affordability and quality remain at the center of our every creation. We refresh our store merchandise regularly so you can wear something new for every occasion.
Aditya Birla Fashion and Retail Ltd. (ABFRL) emerged after the consolidation of the branded apparel businesses of Aditya Birla Group, comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail (PFRL) and Madura Fashion & Lifestyle (MFL), in May 2015.
Aditya Birla Fashion and Retail Limited (ABFRL) is India’s first pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.
ABFRL’s Madura Fashion & Lifestyle Brands are home to some of India’s most loved brands – Louis Philippe, Van Heusen, Allen Solly, Peter England, Reebok, Forever 21, Simon Carter and American Eagle – catering to India’s Premium Consumers.
ABFRL is a conscious equal opportunity employer and is proud of employing people of diverse race, gender, ethnicity, personality, age, education and economic backgrounds. ABFRL works towards making the workplace a relaxed atmosphere …
• Demerged Aditya Birla Fashion and Retail Limited (ABFRL) consists of Masstige & Value retail, Ethnic, Super Premium and Digital first Brands ABFRL’s stated portfolio diversification strategy driving robust growth
operations include global and Indian demand supply conditions, finished goods prices, feed stock availability and prices, cyclical demand and pricing in ABFRL’s principal markets, changes in Government regulations, tax regimes, competitors actions, economic developments within India and the countries within which ABFRL