Sep 16, 2021 · The idea of kkonminam or the flower boy appeared in South Korea in the 1990s. The emergence of flower boys can be seen as part of a global phenomenon of metrosexual males: men who take care of their appearance in a way that was once considered feminine.

Kkonminam (Korean: 꽃미남; Hanja: 꽃美男; listen ⓘ kkot/n [꽃] = flower, minam [미남] = handsome man) has been commonly used in South Korea since the late-1990s to refer to men who are especially concerned with personal style, grooming and fashion.

Mar 3, 2020 · This article discusses the evolving dynamic of modern and contemporary South Korean masculinities in popular media, which blend hybridized masculine and traditionally feminine attributes in a culturally transcendent form to attract global audiences.

Sep 4, 2018 · But in South Korea, ideas about how to look good as a man are changing attitudes and influencing the world, as the BBC's Saira Asher reports. When the BBC posted a video about the make-up...

Jun 7, 2022 · Tall, with elfin features, fair-skinned and surgically reconstructed double eyelids, the flower boys represent a band of young metrosexuals, the result of the exasperation of bubblegum aesthetics and South Korean prohibitionism, which banned the dissemination of …

Jan 28, 2022 · In this article, I will analyze how the character Park Saeroyi, of the popular 2020 Korean drama Itaewon Class, defies traditional masculine dichotomy and reshapes the patriarchal narrative through his relationship with the female protagonist.

For this research, I analyze how K-pop fans in the U.S. negotiate, consume, and circulate soft masculine imagery in online spaces while drawing attention to competing discourses around BTS’ soft masculine aesthetic.

Jul 31, 2019 · Soft masculinity has sometimes been called “khonminam” in Korean, which combines the words for flower and a beautiful man, hence the term flower boy (BBC, 2018). Soft masculinity is highly prevalent in and influenced by K-pop.

Dec 10, 2024 · Applying correspondence analysis to young South Korean men’s responses to a cultural consonance scale measuring their approximation of the local ideal male body, cultural consonance is rather demonstrated to be a multiplicity.

Apr 15, 2022 · Some foreign women travel to South Korea looking for love. But inside the country much has been said about how deeply flawed Korean men are.