Wicked' is a hit on digital with $70M in Premium VOD earned in its first week after making almost $700 million at the worldwide box office.

The record-smashing musical has been a huge win for Donna Langley and NBCUniversal's film empire, which have proven that a movie can still be a big draw in theaters even if it goes to home entertainment early.

The remarkable box office success of “Wicked” has spilled over into its first week of release on premium on-demand (PVOD), as Universal announced on Thursday that Jon M. Chu’s musical has earned a studio record $70 million from its first week on home platforms.

Universal has revealed the impressive sales on Jon M. Chu's Wicked premium video-on-demand release. The movie-musical earned more than $70 million in the U.S. and Canada in its first week available to watch at home,

Wicked” is “very very popular” - on the big screen, and now on video-on-demand. In a rare display of transparency for downstream revenues, Universal reported the big-budget musical adaptation has racked up $26 million in its first day and $70 million in its first week of digital release in the United States and Canada.