The fast food chain says it needed to “do something different” to cut through while remaining true to its ‘Fancy a McDonald’s ...

Sainsbury’s, Aldi and M&S Food are all strong contenders in the Christmas ad race, with M&S clothing and home coming in as ...

From Burberry admitting its marketing errors to the realisation of the AI revolution, it’s been a busy week. Here is my take.

John Lewis put its products, flagship store and a family focus at the heart of its Christmas ad, which has seen its best ...

Newly appointed marketing director Caroline Smith says the brand wants to be the biggest player in the toy business with a ...

As consumer search journeys become more fragmented, with consumers increasingly using social media to discover products, ...

While it may seem that working in partnership with AI would lead people to be even more efficient - behavioural science tells ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

Late last Summer I hosted Jon Evans. The System1 CMO and host of the Uncensored CMO Podcast was visiting Sydney and – as is usually the way – finding the city lovely if unremarkable. Downtown Sydney ...

It’s one thing to invest in AI capabilities for your brand and products – it’s another thing entirely to market them in a way ...

The heritage luxury brand says it is heading back to its “original purpose and values” to regain market share.

Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...