Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.

This new feature acts like a privacy compliance scorecard, giving Excellent or Good scores your Consent Mode setup.

Learn how to bring AI agents into your PPC workflow. From simple tasks to multi-agent systems, here’s how to automate smarter ...

Writing for Google and real people? These six SEO copywriting pillars will help you do both – without sounding robotic.

To be clear, the problem wasn’t AI. The problem was the strategy holding it all together. And not because you didn’t know ...

Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ...

It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood blogs, local influencers, ...

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers ...

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping ...

Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, ...

Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.