Google AI Mode is now available outside of the US, with Google’s first international expansion of the future of its search ...

The Cross-Platform Measurement How-to Guide from Cint offers a clear, practical look at how brand lift can bring clarity to ...

Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.

This new feature acts like a privacy compliance scorecard, giving Excellent or Good scores your Consent Mode setup.

Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ...

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

Not sure if Maximize Clicks is right for your campaign? This quick guide walks you through what it is, when to use it, and ...

Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.

Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, ...

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping ...

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers ...