UP India has launched its sonic logo, a unique audio signature designed to capture the brand's refreshing essence. This musical logo, or MOGO, aims to deepen consumer connections through multisensory ...

Arena India, a part of Havas Media Network India, secures the integrated media mandate for realme. The win expands their ...

OpenAI is now renting Google's AI chips to power ChatGPT, diversifying from its reliance on Microsoft's data centers and Nvidia's GPUs. This move aims to reduce inference costs using Google's TPUs, ...

The Indian retail sector is experiencing a robust recovery, projected to accelerate from its current 5% growth to 9-10% soon. RAI reports a 7% increase in retail sales for May 2025, with Southern ...

Concerns over illegible medicine labels are being addressed. The Drugs Consultative Committee is forming a sub-committee. They will improve readability of expiry dates and other details. The panel ...

Warner Bros Discovery is splitting into two companies. This follows similar moves by Comcast and Lionsgate. Streaming is now ...

Top Indian social media influencers are evolving into brand owners, particularly in the beauty and fashion industries. This ...

Amul has secured its position as India's leading food brand with a brand value of USD 4.1 billion, according to a Brand ...

The 7th ET Shark Awards, celebrating Indian marketing excellence, has announced its shortlist. Judged by over 100 marketing ...

The Rath Yatra in Puri, celebrating Lord Jagannath and his siblings, presents a unique marketing opportunity. Beyond ...

The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI ...

Meta Platforms is facing potential daily fines from EU regulators who are scrutinizing its pay-or-consent model for ...