The NASCAR on TNT broadcast made its debut last night. The Atlanta race delivered and so did the overall production. TNT had ...

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service ...

Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

The Great American Getaway 400 takes place at one of NASCAR’s more unique tracks; Pocono Raceway’s 2.5 mile circuit is a ...

Per Karp, Prime Video’s races had a median age of 56.1, over seven years younger than the median age of NASCAR’s linear television broadcasts this season (62.8 on Fox and FS1).

NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?

NASCAR and Prime made it official in November 2023, and the world of streaming presented NASCAR with the opportunity to ...

The NASCAR Cup Series returns to the United States for an exciting race at Pocono Raceway, as drivers look to take the ...