One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

As Korean beauty brands gain global popularity, combined with innovation and affordability, foreign entrepreneurs and startup ...

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

As avid skincare testers, the ELLE UK Beauty Team can concur that the hype is not misplaced. In many ways, Korean skincare has been at the forefront of beauty innovation; many glow-giving viral ...

Whether a skincare enthusiast or not, K-beauty is a term well-known among young Indians. Elaborate 10-step skincare routines, an obsession with multi-step skincare, sheet masks, rice water, and snail ...

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...

AstroDome facials are just one of the Korean beauty innovations Dr. Eunice Park has brought over to the United States to offer at AIREM. Dr. Eunice Park makes an annual trip to her native country ...