The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

For long, it was alleged that the government wanted BARC to be the only agency involved in audience measurement. Through the proposed amendments, the I&B ministry is seeking to change the narrative.

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

Dubai is one of the most exciting destinations in the world—and one of the most expensive! The largest and most populous city ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Ishan Chatterjee has been elevated to CEO of JioStar's sports business, overseeing TV and digital operations, including key ...

Gupta becomes seventh chief executive of the ICC after a global search; JioStar elevates monetisation head Ishan Chatterjee ...

The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.