The retail price of the baits will drop substantially – from $6.99 to $3.99. Soft plastic baits becoming part of YUM include the Salt Craw, Hammer Craw, Hoo Daddy Jr., Scutter Bug and Scutter Bug Jr., ...

Soft plastic stick baits are among the most versatile and effective lures available. They can be rigged in various ways and fished within inches of the surface out to 20 feet or more. Popular ways ...

“The bait my father rigged for me is nothing special ... he caught most of his fish using Garmin LiveScope and throwing a Yum FF Sonar Minnow to suspending bass in a 15- to 30-foot drain.

Here's why you should take advantage. Fast-food company Yum! Brands (NYSE:YUM) fell short of the market’s revenue expectations in Q1 CY2025, but sales rose 11.8% year on year to $1.79 billion.