News

Mena FN16d
Guayakí Yerba Mate Rebrands As Yerba Madre, Deepening Its Regenerative Mission And Honoring Indigenous Partnerships
"Yerba mate is more than a beverage, it's a tradition, empowering cultural and ecosystemic relationships. Yerba Madre honors the communities who have grown the yerba mate plant while ensuring the ...
Forbes17d
Guayakí Yerba Mate Rebrands As Yerba Madre, Pushing Towards A Stronger Regenerative Future In The Rainforest
Forbes contributors publish independent expert analyses and insights. I cover innovation across the food & beverage landscape.
NOSH10d
CPG Week: Why Did Guayakí Get A Name Change? Plus, Weed’s Web-Based Approach
On the CPG Week podcast, the team goes over Guayakí's rebrand, hemp beverages in DTC and a check-in on a pair of recent Q1 ...
The Victoria Advocate17d
Guayakí Yerba Mate Rebrands as Yerba Madre, Deepening Its Regenerative Mission and Honoring Indigenous Partnerships
Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America ...
WAVY-TV16d
Guayakí Yerba Mate Rebrands as Yerba Madre, Deepening Its Regenerative Mission and Honoring Indigenous Partnerships
SEBASTOPOL, Calif., and VENICE, Calif., May 2, 2025 /PRNewswire/ -- Guayakí Yerba Mate, the pioneer of regenerative yerba mate beverages in North America, is rebranding as Yerba Madre™, a new ...