The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

Spoilers for Batman #130 out this week ahead. Batspoilers. DC lawyer Bernie Kashdan told Batman movie franchise producer Michael Uslan that the addition of the yellow circle behind Batman's chest logo ...

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

You may have assumed the person who designed Pokemon's iconic blue and yellow logo was a Nintendo employee, working on the word for months, even years. But, it was actually an American artist brought ...

Julie Felss Masino reportedly dismissed talk of an "ideological" reason for the reimagined logo that fueled right-wing backlash.