Misspelled brand names like Kool-Aid and Crumbl seem to be everywhere. But we know little about how consumers respond to them ...

In a recent Associated Press story, USC is featured in the rankings of the college football programs with the most AP ...

A look back at the ugly history of No. 14 with the Saints includes a couple of lackluster quarterbacks and one of the worst draft busts of all time: ...

Here we are: it’s game week. And the Illini are getting preseason hype in the rankings like nothing we’ve seen since the dawn ...

Husker fans needn't look far for reasons to be optimistic about the '25 season. I've been doing this exercise for over a ...

Broncos Country has a lot to look forward to this season with the Nix-to-Sutton connection. Throw in Marvin Mims Jr. and the ...

Why do some Americans say “soda,” others say “pop,” and Southerners ask for a “coke”? The answer is fizzy, historical, and ...

In the past two decades of college football recruiting, only seven programs have signed a class that ranked No. 1 nationally.