Russia is taking steps to ban any and all things—including books, ads, films, TV shows and organizations—that could be perceived as anti-procreation in effort to push Russians to have more children. Members of Russia‘s lower chamber of Parliament voted unanimously Tuesday for a Bill prohibiting “child-free propaganda,

The Bill comes as Russia witnesses a falling birth rate. President Vladimir Putin has said on multiple occasions that the demographic crisis “haunts” him. However, the trend is not unique to the country.

Legislation would ban materials online, in the media and in ads that are deemed to portray a child-free lifestyle as attractive, and subject the authors to fines

Facing low birth rates and an aging population, Russia is set to ban any information deemed to promote a "rejection of childbearing."

The ban on "child-free propaganda" would affect all "destructive content" seemingly promoting the idea in media, advertising or online.