Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

Purple, a color often associated with royalty and creativity, isn't a true color of light. Instead, it's a creation of our ...

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

Whilst 2024's plum look had a more dusty pink feel, this year we are embracing the true purple shade of plum. “The rich, bold hues adopted by consumers echo the iconic plum tones of the 80s and ...

It's only natural to be curious about effortless ways to incorporate more color into your wardrobe, especially if you're trying to figure out how to wear purple, one of spring's top color trends.

In storefront displays and on fashion runways, it's already clear that shades of purple are the trendiest colors for the upcoming season. But they’re not here just to stay in the wardrobe—they ...