Gentler in concentration and more focused on preventative skincare, these serums come in lightweight, fast-absorbing formulas ...

Bargains on sites like Shein and Temu can be alluring, but experts advise to proceed with caution. Those deals could come ...

The fashion brand Reformation has been called out online for culturally appropriating South Asian attire. And this is not the first time mainstream Western trends have seemed to emulate South Asian ...

The Korea Tourism Organization and the Korean Cultural Center in the Philippines officially opened the “K-Beauty Glow Up!” ...

Tog and Trim, The Indian Clothing Brand Redefining Everyday Fashion. In a market full of passing trends and fast fashion, one homegrown brand is making a lasting impact--quietly winning hearts with ...

Seoul, where tradition coexists with modernity, makes shopping an absolute delight with its traditional markets ...

K-beauty cosmetics exports reached a record-breaking $13.4 billion in 2024. Read more at straitstimes.com. Read more at ...

The hype about Korean skincare in India isn't just a trend, it's a whole new way to care for your skin. Discover why it's more than just a trend Bag the viral TIRTIR Cushion Foundation for 20% ...

Yoajung, a trendy yogurt ice cream brand that made waves in South Korea last year, is stepping up its global expansion. It opened its first overseas store at Ala Moana, Hawaii’s largest shopping mall, ...

it is poised to become a more powerful player in the international fashion and beauty market as well. The neighborhood’s blend of trendy, locally-produced goods and Korean culture is attracting ...

From brunch to boardroom, slay all summer long with Myntra’s sleeveless kurtis – easy, breezy, and beautiful in every stitch ...