James Cash Penney opened his first store, the Golden Rule, in the coal-mining town of Kemmerer, Wyoming. This modest shop ...

The stores were cash and carry. Collective buying by a national chain allowed JSPenney to avoid both overpriced goods and special sales. Ashland Memories: JCPenney comes to town, adhering to ...

Founded in 1902, JCPenney named its first store in Wyoming "The Golden Rule," saying there was one simple rule, "to treat others as we would like to be treated." ...

Founded in 1902, JCPenney named its first store in Wyoming "The Golden Rule," saying there was one simple rule, "to treat others as we would like to be treated." ...

Founded in 1902, JCPenney named its first store in Wyoming "The Golden Rule," saying there was one simple rule, "to treat others as we would like to be treated." More in Business ...

JCPenney has announced plans to close more stores nationwide, resulting in the layoff of hundreds of employees ...

Founded in 1902, JCPenney named its first store in Wyoming "The Golden Rule," saying there was one simple rule, "to treat others as we would like to be treated." ...

Mr. Penney opened the company’s flagship store in 1902 in Kemmerer, Wyoming, and he called it the Golden Rule Store. The name was changed in 1913, but not its philosophy on service and quality.

Ashland joined a national phenomenon when it acquired a JCPenney store just as various chain stores multiplied across the main streets of rural and small town America. Unlike some other chains ...