Amazon has launched a store where every product costs $20 or less in a bid to take on popular low-cost shopping apps like Temu and Shein. The new “Amazon Haul” service is available in the US via Amazon’s app or mobile website,

"Amazon’s online fashion revenues are now behind both Shein and Walmart," the ECDB report said. Haul, Amazon's new economical online retailer, will keep prices capped at $20. However, most of the products will be less than $10. Amazon's press release cited examples of some of these budget-friendly items:

Amazon undoubtedly aims to offer a competitive and trustworthy alternative to low-cost platforms like Shein and Temu. Amazon claims they screen all Haul products for safety, authenticity, and regulatory compliance. These promises, paired with Amazon’s robust customer service infrastructure, make Haul a truly formidable offering.