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Christian Unkelbach, Daniel Memmert, Serial-Position Effects in Evaluative Judgments, Current Directions in Psychological Science, Vol. 23, No. 3 (June 2014), pp. 195-200 ...
Pengyuan Wang, Guiyang Xiong, Jian Yang, Serial Position Effects on Native Advertising Effectiveness, Journal of Marketing, Vol. 83, No. 2 (March 2019), pp. 82-97 ...
The graph below demonstrates the Serial Position Effect in recalling a list of words. However, this psychological effect can be applied to many things—from job interviews to television commercials.
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