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Hard seltzer launched into the alcohol space fast and hard, immediately sparking competition for beer brands. Most hard ...
In Tasting Table's ranking of 21 popular hard seltzer brands, Bud Light Seltzer fell to the dreaded last place position. In 2023, Bud Light lost its crown as the number-one beer in America .
Bud Light launched its hard seltzer in February of 2020, chasing down hits such as Mark Anthony Brand’s White Claw and Boston Beer’s Truly.
The new ad has a stronger emphasis on the “100% Hard Seltzer, 0% Beer” slogan, and is the brand’s first consistent message since launch. Customers won’t see any changes to the Bud Light ...
ABV: 5% Bud Light may be known for its beer, but the brand has also thrown its hat in the hard-seltzer ring. Bud Light Seltzer currently comes in a few variety packs, with flavors like black ...
Constellation Brands, Inc. STZ is a powerhouse in the alcoholic beverage industry, with balanced presence across beer, wine ...
Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, unveiled its “Truly Rain Check” program in time for the Fourth of July weekend. Truly will cover fans’ next Truly Pool Party Variety Pack — ...
Boston Beer then launched Twisted Tea in 2001 (31% volume share of the flavored malt beverage category in 2023, overtaking previous category leader Mark Anthony’s Mike’s Hard Lemonade brand at ...