Pop-Tarts transformed its brand perception and boosted sales in the US by creating an innovative and entertaining edible mascot for its college football bowl sponsorship. In sports sponsorships, most ...

The new Frosty Fusions flavor has finally arrived at Wendy's to join Frosty Swirls and take on the hot summer days ...

Kirby Smart isn’t exactly known for throwing grenades in press conferences, but when he talks, people tend to ...

We tried 24 different wallets, from bifolds to metal cardholders, to find which are worth carrying around all day. Three stood out as the best.

Is your favorite Oreo cookie still on store shelves today? If not, it deserves a comeback just like these other discontinued ...

Sydney Stern, a commercial artist with the company, came up with the iconic name and logo design, and “people came to see ... “toaster-ready … hack on toast and jam” as the Pop-Tart and launched it in ...

That moment happens daily at Artisan Boulanger Patissier in Philadelphia, where Pennsylvanians willingly brave traffic, ...

This unassuming brick building with teal shutters on Rodney Parham Road might not look like food paradise from the outside, but ask any Arkansas foodie where to find authentic Mexican cuisine, and ...

Kellanova, the parent company of popular brands such as Pringles, Rice Krispies Treats, Cheez-It and Pop-Tarts, announced May 8 that Pop-Tarts would be expanding into the freezer aisle with a ...

Pop-Tarts is no stranger to reinventing itself, but its latest move might just be its coolest yet—literally. The iconic toaster pastry brand is heading into the freezer aisle with an all-new ...