Roku is testing auto-playing video ads at device startup, even before users reach the home screen. The ads can be closed, but many users couldn’t locate the option to close them. Roku already ...

Roku customers ran to Reddit to share their frustrations earlier this week when their patience was tested by a series of redundant ads automatically playing upon opening the operating system.

While Roku remains the favorite of many due to its simplicity and ease of use, it’s now upsetting users by testing auto-playing ads over the last few days. Roku’s ongoing test for auto-playing ...

Case in point: Several Roku users are citing the introduction of pre-roll video ads playing right before they even land into the home screen. The main culprit at the time of writing seems to be a ...