Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

Cream: 1 cup butter*, add ¾ cup brown sugar ¾ cup granulated sugar and 2 eggs beaten whole Dissolve: 1 tsp. soda in 1 tsp. hot water, and mix alternately with 2¼ cups flour sifted with 1 tsp. salt.