That’s why backlash against rebrands often isn’t really about the design itself, but rather what that change represents. A ...

Check out our roundup of the latest logo updates across the T7—from the WTA's call to "rally the world" to Wimbledon's spot-the-difference tweaks.

Chasing an elusive pandemic recovery, the museum is rolling out a slew of changes. It includes a new name and logo, and an ...

Cracker Barrel, a U.S. family restaurant chain famous for its rustic interior and traditional home-style menu, faced intense backlash recently after announcing a rebranding plan. The proposal involved ...