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While marketing that leans on celebrity endorsements is nothing new, BCA's approach feels distinct. Instead of showing icons in aspirational scenarios, the campaign places them in mundane ...

Thakkar, conversely, emphasised effortlessness and transparency, stating, “Resolve issues effortlessly for the customer, ensuring ease. Furthermore, provide complete transparency and visibility ...

"I think the macro will end up with more volatility on operating expenses — that's head count, that's marketing spend, that's very, very long duration projects," Eric Sheridan, in a Goldman ...

A digital marketing executive candidate shared his frustrating experience of being asked a complex question in a job interview for a ₹5 lakhs per annum salary role. Google Play has restricted ...

Royalty-free licenses let you pay once to use copyrighted images and video clips in personal and commercial projects on an ongoing basis without requiring additional payments each time you use that ...

Savvy advertisers have ditched CPL as the sole north star and now track: Marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rates. Pipeline contribution. Closed-won revenue ...

Discover what an ICO is, how it works and the best ICOs. Learn how to create and launch your first Initial Coin Offering with this guide.

Easy to understand. With that in mind, I couldn’t help but take issue with Mark Carney’s marketing phrase, “Spend less, invest more.” He even put out an elementary-level video to try to ...

In 2018, he unveiled another facet of his artistic expression with his first solo art exhibition. The partnership between Nicholas Huxley and PNG Fashion Week underscores the platform’s ongoing ...