The best primers for mature skin soften fine lines, boost hydration and provide a smooth base for makeup. Here are our top ...

According to celebrity makeup artist Jillian Dempsey, the best primers stop foundation and concealer from settling into fine ...

From contour wands to smoothing primers and juicy lip plumpers, these TikTok-viral e.l.f. products are all under $15.

Shopping Tips and Deals Maybelline just released a brand new Grippy Serum Primer for under $15, and it will keep your makeup in place for hours Updated: Apr. 16, 2025, 12:07 p.m. | Published: Apr ...

The right hydrating primer will get your foundation glowing all day long. These moisturising formulas are making the cut ...

In the beauty world, primer often remains misunderstood. It sometimes misses its chance at recognition, overshadowed by ...

Fortunately, makeup primers are the hidden gem of the beauty world and can make your skin look smoother, brighter and overall more even. These little wonder products are designed to do far more ...

The Hydro Grip primer has this incredible ability to make your foundation stick — and stay put — all day long without feeling ...

“This primer has just replaced all of my expensive primers in my makeup bag. I am almost 60 years old with very sun-damaged skin and this fills in smaller lines and pores better than any brand I ...

Join us as we talk through clean beauty, what it means to be non-toxic, eco-friendly, and sustainable, and go through the best brands of 2025, From Credo to Ilia and Burt's Bees.

From helping your face last all day to providing a smooth finish, primer can make or break your makeup. But what exactly makes a good face primer, and what are the best makeup primers for your ...