Viral skincare trends from South Korea are driving a bricks-and-mortar retail surge as Gen Z shoppers seek immersive ...

American sunscreens use outdated, less effective ingredients than Asian and European options. These Korean SPFs are at the ...

Makeup artist Nam Vo has just returned to New York City after eight days in Seoul. For Vo, and the four friends who joined ...

From gadgets that calculate your skin’s age to smart mirrors, how technological innovations are changing the face of the ...

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Finding the right shade of makeup can be a struggle, especially if you have really fair or dark skin. But things are changing. Some brands, including Korean ones are looking at their shade ranges ...

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The product has a dark circle-canceling tint to it, so it could even double as a light concealer on no-makeup-makeup days ... with trusted skin experts about Korean eye creams.

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For example, when Netflix’s live-action adaptation of the popular “City Hunter” manga series premiered in April last year, sales of the original manga, including both digital and hard copies ...

As for glass skin in a bottle, however? I’m a believer. I’ve built an arsenal of Korean beauty products that provide plump, dewy, and, well, glassy results à la the namesake trend—and after ...