During their decade-long journey, South Korean boy band BTS has attended numerous global award shows. Their fashion choices have evolved with rising fame, maturity, and confidence.

As global interest in Korean culture surges through K-pop, dramas, and film, attention is also turning to Korean consumer ...

We live in the world of  K-pop, from Korean food to fashion to beauty trends, Korea is influencing millions of people across continents. Often called the “Korean Wave” or Hallyu, this cultural ...

In a world where the internet often gets flak for fostering distraction, TikTok proves that sometimes, a life hack or ...

KFC India’s latest collaboration with CarryMinati ties into its ongoing efforts to connect with Gen Z. The CMO shares how it ...

Including the next gen of cushion compacts, strategically placed eye glitter, serums that mimic microneedling, and more.

Korean street fashion is a stunning fusion of age-old tradition and modern flair. Drawing from the timeless elegance of the ...

South Korean boyband, BTS member V, aka Kim Taehyung, continues to demonstrate his strong presence in Japan, securing top spots across various popularity charts.