As global interest in Korean culture surges through K-pop, dramas, and film, attention is also turning to Korean consumer ...

While South Korean K-pop idols have long been acknowledged for their strong fanbase and influence on fashion, luxury watch ...

We live in the world of  K-pop, from Korean food to fashion to beauty trends, Korea is influencing millions of people across continents. Often called the “Korean Wave” or Hallyu, this cultural ...

Korean products stand out for high quality, innovative use of natural ingredients and unique formulations, the demand for them driven by a growing cultural influence ...

Madame Tussauds Hong Kong, a brand under Merlin Entertainments Group, brought excitement to K-drama fans on May 15 with the ...