For a soft, just-bitten look, start by lining your lips as usual and blur the edges with a fluffy brush. Add a dab of ...

To find out more about how the tariffs will impact K-Beauty in the U.S., I spoke to Cho on her unique perspective as both a K ...

Korean skincare's popularity stems from its effective, natural ingredients and innovative formulations, fueled by K-pop and ...

Including the next gen of cushion compacts, strategically placed eye glitter, serums that mimic microneedling, and more.

Backed by an expanding beauty market and the rise of direct-to-consumer (D2C) brands, India now stands as the third-largest ...

Viral skincare trends from South Korea are driving a bricks-and-mortar retail surge as Gen Z shoppers seek immersive ...

This is your sign to start stocking up on bestselling K-beauty essentials that actually live up to the internet hype.

As beauty tourism booms in South Korea, a skincare enthusiast finds out what k-beauty treatment is worth your won and what is ...

Amazon has all the most popular serums, sunscreens, essences and more by the originators of the "glass skin" trend.

Korean lip tints are beloved for their long-lasting colour, and skin-loving formulas, offering everything from soft matte to ...

Grainne O’Rourke, Founder of Glazed Aesthetics, has a deep-rooted passion for pioneering skincare solutions like Korean Scalp ...

All the beauty and wellness retail expansions of 2025. Women’s health supplement company OPositiv has landed at Walmart. The ...