Korean beer brand Cass launched a new brand platform called ‘Squeeze More Joy’ to invite Koreans to “find humour and refreshment” in life’s unexpected moments. The platform is centered by Lemon Man, a ...

The Singapore Sling is a tropical classic that combines gin, cherry liqueur, orange liqueur, Bénédictine, pineapple and lime ...

In the domestic brewery segment, increased sales contribution from the beer category should help drive margin improvement. Kirin has increased its marketing investments for Harekaze and Hyoketsu, ...