Discover the ancient Indian secret to luscious locks with Shikakai, a natural cleanser packed with essential vitamins. This ...

As beauty tourism booms in South Korea, a skincare enthusiast finds out what k-beauty treatment is worth your won and what is ...

Including the next gen of cushion compacts, strategically placed eye glitter, serums that mimic microneedling, and more.

To find out more about how the tariffs will impact K-Beauty in the U.S., I spoke to Cho on her unique perspective as both a K ...

For a soft, just-bitten look, start by lining your lips as usual and blur the edges with a fluffy brush. Add a dab of ...

It's a mix of bold flavors and soft glam! Watch as I whip up a Korean-style kimchee hot dog for a quick bite, then jump into a simple hair curling routine that’s perfect for everyday style. Food and ...

May 12, 2025. More for You ...

BLACKPINK’s Jennie’s music video for “like JENNIE” has just reached an exciting milestone! On May 9 at around 3:50 a.m. KST, ...

The intense training system that k-pop groups undergo—that was Lee’s idea. After promoting a singer, whose poorly thought out private life almost ruined his company, Lee created a system where he ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Met Gala standout beauty look? Dollop bangs. From Bad Bunny to Sydney Sweeney, tons of stars were seen sporting the trend.