Some gamemakers want 'Grand Theft Auto VI' to be priced between $80 and $100 to give the game industry "hope" as it continues to struggle financially, analyst Matthew Ball has said.

It's the age-old debate about whether game prices need to rise with inflation reignited by Epyllion's Matthew Ball, and Baldur's Gate 3's publishing director ha

In a new presentation on 'the state of video gaming in 2025', analyst Matthew Ball hypothesises a potential GTA 6 price bump, and what that could mean for other game companies. Ball says "there is hope" amongst the industry that publisher Take-Two "will price GTA 6 at $80 or even $100",

An annual report into the state of video games has raised eyebrows for suggesting Rockstar will sell the long-awaited behemoth that is GTA 6 for $100 - around £80. The amount could be justified by the game's enormous budget and would fit with a similar move by GTA publisher Take-Two back at the start of the current console generation,

GTA 6's hopefully impending launch has many in the industry hoping it has a positive impact. According to a report from an industry analyst, some are even hoping that its price is raised to $100. According to a gaming industry analyst,