A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

In some instances, Google's capital G logo now sports a gradient softening the transitions between four colorful sections.

In response to negative comments about the logo, Kind created a social media post inspired by Jimmy Kimmel Live’s ‘Mean Tweets’ series.

“Defining a brand’s behavior is as essential as defining its logo. For Circle to Search, we treated them as one and the same, turning a generic gesture into branded behavior, so that, no ...

If you’ve found yourself Googling “What is a KN car?” you’re not alone. Since Kia unveiled its redesigned logo in 2021, ...

General Motors has long portrayed itself as a company of brands. It’s one where buyers start with an entry-level Chevrolet and work their way up through Cadillac. And for many longtime ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books. Developed by WPP Open X, "Classic" highlights the brand’s ...

Google last made a major change to its logo in September 2015, when the company updated its font to a sans-serif typeface. At ...

E-Cells, an e-bike brand in the US known for its all-wheel-drive fat tire e-bikes with extremely high performance, has announced that it is terminating operations and closing its doors.

The latest casting news for Spider-Man: Brand New Day has sparked excited speculation that Miles Morales may finally be set to make his MCU debut. Deadline reported that Liza Colón-Zayas ...

The network has given a green light to On Brand with Jimmy Fallon. Hosted, executive produced and created by Fallon, On Brand follows the Tonight Show host as he starts a premiere marketing agency ...