Changing a longtime logo is not for the faint of heart. Just ask Cracker Barrel. In fact, the marketing world has dozens of cautionary tales about famous logo redesigns that flopped. Tropicana’s 2009 ...

Cracker Barrel has cut ties with the design firm behind its failed logo redesign. The company confirmed the decision in a press release issued Thursday. "The Company also today confirmed that it is ...

Cracker Barrel, a U.S. family restaurant chain famous for its rustic interior and traditional home-style menu, faced intense backlash recently after announcing a rebranding. The plan involved removing ...

Cracker Barrel first announced on Aug. 19 that it was updating its logo, removing the iconic man seated next to the wooden barrel. The logo was met with online backlash, even sparking a response from ...

Cracker Barrel shed almost $100 million in market value Thursday after its stock plunged following the release of a new logo. The new design eliminates a longstanding drawing of an overall-clad man ...