A Dunkin’ publicist emailed WWD Monday morning to say, “The brand has decided to go back to its roots and rebrand to just Donuts’… today, April 1 st.”Asked to confirm that the rebrand ...

After five years of being on a first-name basis with customers, Dunkin’ changed its name for a day to “Donuts.” A Dunkin’ publicist emailed WWD Monday morning to say, “The brand has decided to go back ...

After five years of being on a first-name basis with customers, Dunkin’ changed its name for a day to “Donuts.” Quite the April Fool’s Day prank, the Canton, Mass.-based coffee and donut chain has ...