Dos Equis® Introduces New Products -- Its First Non-Alcoholic Beverage, A Classic Mexican Drink, & A Conveniently Canned Cocktail PRESS RELEASE PR Newswire May. 9, 2023, 08:37 AM ...

Within the category, Dos Equis sold 8.1% more cases of its Lager Especial than in the previous 52-week period and was the fourth most popular beer behind Heineken, Modelo Especial and Corona Extra.

The redesign puts increased focus on the brand's iconic colors and XX symbol. The Dos Equis brand will unveil new packaging this fall as part of an overall brand refresh aimed at maintaining ...

New Dos Equis Ambar six- and 12-packs, along with Lager 18- and 24-packs and 24-ounce bottles and cans, will hit retail in mid-November.

Dos Equis XX Lager Especial was the sixth best selling imported beer brand in 2015. Sales of import Mexican beer are up 13.6 percent year-over-year thus far.

Within the category, Dos Equis sold 8.1% more cases of its Lager Especial than in the previous 52-week period and was the fourth most popular beer behind Heineken, Modelo Especial and Corona Extra.