Answer engine optimization (AEO) is the practice of structuring content so it can be easily found and surfaced by AI-powered answer engines such as ChatGPT, Google's Search Generative Experience (SGE) ...

Record 4,325 Call for Evidence submissions (boosted by gamers) show a split. Most business groups opposed it, and many ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

The future of marketing is digital, and private equity is taking notice. Trent Sisson, managing director at Mountaingate Capital, told PE Hub that for a long time, marketing was viewed as ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

The agency is crafting a definition that could shape food policy nationwide. By Dani Blum The federal government plans to develop a new definition of ultraprocessed foods, a wide-ranging group of ...

One of the hobbies that I greatly enjoy is to do home improvement projects. There is nothing fundamentally "wrong" with my home, but I like to tinker and to build and to construct new things. So ...

Introduction There is emerging evidence that the social media industry contributes to adverse health outcomes by shaping the digital food environment for children and adolescents (aged 0–18). The aim ...

Drug manufacturers remain steadfast in their efforts to challenge the constitutionality of the Inflation Reduction Act’s mandatory price negotiation provisions. Recently filed suits contend that CMS ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...