Named brands like XPS and Inspiron will now fall under size categories. Plus, Dell expanded its partnership with AMD.

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell has taken pot shots at Apple in its ads before, and the brand is often seen as one of the Cupertino company's biggest ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

But the 2025 Alienware Area-51, an 80-liter tower just introduced at CES in Las Vegas, finally ditches the proprietary parts ...

On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...

Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...