Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...

LAS VEGAS, NV — Just ahead of the 2025 Consumer Electronics Show in Las Vegas, the company said decades-old names for PCs ...

But the 2025 Alienware Area-51, an 80-liter tower just introduced at CES in Las Vegas, finally ditches the proprietary parts ...

Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro ...

Dell has made an interesting announcement at CES 2025 where the company has confirmed that its XPS brand is now dead.

Dell just announced new Alienware Aurora 2025 and Area 51 gaming PC builds at CES 2025, and the latter serves as an ...

Dell said it is discontinuing the long-running laptop brands, such as XPS, Inspiron, Latitude, Precision, and OptiPlex, in ...