I threw myself headfirst into Beyblade for the first time since I was 11, and it’s quickly become one of my most rewarding ...

AUTHENTIC JAPANESE-INSPIRED TOP: The Beyblade Burst Pro Series line features tops with original Takara Tomy Superking top design and deco as sold in Japan. Includes left-spin stamina type battling ...

Optimus Prime is back yet again with a brand new Transformers Takara Tomy release as they debut the new MPG-17 Style Generation figure. Coming in at 9.5" tall, the Leader of the Autobots is fully ...

The date was established based on the rules where players set their BEYBLADEs (tops) in a special launcher and shoot with the count of "3, 2, 1, Go Shoot!" TOMY chose March 21 as BEYBLADE Day to ...

Norinori Pikachu” robot, a toy by Takara Tomy Arts that lets you talk and interact with your very own Pikachu. According to Famitsu, the toy has three microphones installed, placed on its left ...