Ah, summer. The season of sandy toes, sunscreen -slathered noses, and, apparently, the triumphant return of the full bush.

In beauty, brilliance isn’t just skin deep. While consumers see the glamour of new product launches and curated influencer ...

American Eagle's new campaign features Sydney Sweeney. The slogan, 'Sydney Sweeney Has Great Jeans,' is creating buzz. Some ...

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad ...

In a moment when consumers are demanding clarity and credibility across every purchase-from clean beauty to conflict-free diamonds-She Said Yes, the sustainable fine jewelry brand, is leading with ...

LEANING over the hood of a classic car, actress Sydney Sweeney smoulders for the cameras. She turns around, leaving the lens ...

Why has American Eagle's denim campaign ad 'Sydney Sweeney Has Great Jeans' sparked controversy? Here what to know and what ...

Sydney Sweeney’s new American Eagle fall 2025 campaign is facing backlash over its “great jeans” slogan, with critics calling it a tone-deaf nod to eugenics-era beauty standards while the viral ...

Brad Pitt’s beauty brand makeover and new name is perfectly timed. But the Hollywood star has missed a trick, argues Johanna ...

Influencers have redefined how brands are built—and who builds them. Whether it’s a catchphrase that goes viral, a branded hashtag that drives engagement, or a nickname that becomes synonymous with a ...

At a recent all-staff town hall, e.l.f. Beauty employees joined in a few minutes of box breathing. In one of the boxes on the ...

Osea is the Gen Z-loved clean beauty brand that's changing the game of green skincare. Shop the label's most popular products, including its Sea Serum.