The sisters behind the viral Beachwaver curling iron, Sarah, Erin and Emily Potempa, sit down with TODAY’s Jill Martin to share how their simple idea spiraled into a hot success.

"I found the rotating barrel ... Plus, the smooth ceramic barrels evenly distribute heat, curling hair in no time and minimizing damage. Beginners, this viral iron is for you.

the $229 Beachwaver Pro rotating curling iron. The brand shortly after rolled the tool out to Target, Ulta and Nordstrom, ...

Last month, the gymnast shared a GRWM video that showcased her hair and makeup routine, and in it, she used a wide-barreled ...