Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Contractor and industrial supplies buying group AD reported Feb. 3 that its member sales in the full-year 2024 were $83 billion across AD’s 14 divisions and three countries, up 6% year-over-year. In ...

CHARLESTON, W.Va. (WV News) — It was big win after big win for WV News at the West Virginia Press Association Advertising Awards ceremony, held Saturday in Charleston. WV News publications won 116 of ...

CHARLESTON, W.Va. (WV News) — WV News publications had several award winners in the Editorial Awards announced Saturday at the West Virginia Press Association Advertising Awards ceremony. “WV News ...

Texas will become the first state to no longer use the American Bar Association for oversight of its law schools. The Texas Supreme Court will take over that responsibility, according to an order its ...

MADISON, Wis. (AP) — Ernie “Big Cat” Stevens Jr., a driving force behind the expansion of Native American gaming for more than two decades, has died. He was 66. The Indian Gaming Association, a ...

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as top objective NEW YORK, Oct. 1, 2025 /PRNewswire/ -- A new report from ...

A report from Gracenote, the content data business unit of Nielsen, identifies a misalignment in connected TV (CTV) advertising: While marketers are prioritising top-of-the-funnel brand building ...

The Toy Association is adding two new members to its executive team. Effective immediately, Jeff Synderman will assume the role of the organization’s CFO, closely followed by Maria Sierra, the newly ...

The TV landscape is changing under our feet. Streaming has finally surpassed broadcast viewership, and it’s unlikely the wheel will ever turn back. Amid this shift, advertisers have gotten loads of ...

Metrics around search capabilities were added to Scintilla Digital Landscapes last week as part of a redesign that introduced more than a dozen new insights into pre-purchase customer behavior on ...