In this post I’ll make an attempt to answer that question, with the help of Kevin Gibbons, MD at Blueglass and Sticky Content’s Content Director Dan Brotzel. What do content marketers need to know ...

Bing and Microsoft engineers are working on new back-end infrastructure, with the goal of delivering faster and more relevant search results for users. Known as “Tiger,” the new index-serving ...

How did the robot pull off such a decisive win? Wired reported that “AlphaGo relies on deep neural networks—networks of hardware and software that mimic the web of neurons in the human brain. With ...

Hence, it is unsurprising that Google pays meticulous amounts of attention to constantly maintaining and evolving these SERPs. This has paid great dividends for the tech giant’s fortunes while being ...

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to ...

It’s no secret that visual content is hot right now (queue the Zoolander references). You know content formats like video, infographics, GIFs, memes, and more should be a part of your content strategy ...

Search equity allows for your average business owner to compete on the SERP without being impeded by a lack of SEO-knowledge A more equitable SERP is a necessity for Google from a business and overall ...

Overview. The Overview section shows you your website’s current audience at a glance. It’s not in real-time – you need Real-Time Reports for that – but nevertheless presents a useful snapshot of the ...

Moreover, people proactively ask for recommendations on social media (and brands unfortunately often ignore them). According to this study by Awario, only 9% of brand conversations are answers to ...

It occurs to me that I am part of a cult. Or at least, something that displays the hallmarks of one. An unchallenged authoritarian leadership, prophets and oracles who deign to share only select ...

In its simplest sense, structured data is information formatted in a way that can be universally understood. For webpages, this means search engines are more easily able to tell what a page is about, ...

As you may know, you can’t rely solely on ranks as a method to track your progress. But there are other, simple ways to measure the impact of SEO on a business.. In a recent AMA on Reddit, Google’s ...