It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

Explore the escalating trend of private equity's investment in wealth management firms and its implications on the financial ...

What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

In 2008, Lexus partnered with multicultural agency Walton Isaacson to build experiential campaigns that actually went into ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...